Our commitments
The Nutrubabe Standard
Nutrubabe exists because choosing things for a baby is harder than it should be. Labels are written to be skimmed past, and "gentle" means whatever the person printing it wants it to mean. So we wrote down the standard we hold ourselves to — what we will and won't put into a product, how we decide, and who checks. It's published here in full, including the parts we're still building.
Four things we hold ourselves to
These are commitments, not credentials. Where we've earned an outside verification we name it; where we haven't yet, we say so.
Safety is the first question, not the last
Nothing enters a Nutrubabe product because it is cheap, trendy or convenient to source. Every candidate ingredient is reviewed on its own terms — what it is, what it does, what's known about it in infants specifically, and whether there's a reason to leave it out. If the evidence is thin, the answer is no. We would rather ship a shorter list than an interesting one.
It has to actually work
Safe and useless is still useless. We hold products to a plain test: does it do the specific thing we say it does, at the amount we put in, for the age we sell it to? Where a claim can be measured, we measure it. Where it can't be measured honestly, we don't make the claim.
We think about what's left over
A product used daily for two years generates two years of packaging. We design for less of it — fewer components, materials that are genuinely recyclable in ordinary household streams, and no secondary packaging that exists only to look bigger on a shelf. We'd rather improve this slowly and truthfully than announce it all at once.
You get to check our work
Every ingredient is listed, in full, in plain language, with the reason it's there. When we change a formulation we say what changed and why. When we get something wrong we correct it publicly rather than quietly. Transparency that only covers the flattering parts isn't transparency.
Where we stand today
We list what we're working toward alongside what we've already earned, because a badge row that only shows the wins isn't much of a standard.
PLACEHOLDER — every item on this row is currently marked "Goal" because none has been verified. Confirm each against real documentation and update its status before launch.
How we choose
What goes in, and how it gets there
Every ingredient we consider goes through the same three steps, in the same order, regardless of how ordinary it looks.
Research
PLACEHOLDER — Before an ingredient is considered, we gather what's actually known about it: what it is chemically, how it's produced, and what the published literature says about its use in infants and young children specifically. Evidence from adult use does not transfer automatically, and we don't treat it as if it does.
Assessment
PLACEHOLDER — We then assess it in context: at the amount we would actually use, in the form we would actually use it, for the age range we'd actually sell it to. We look at cumulative exposure across a product used every day, not a single application. Anything with meaningful uncertainty at this stage is set aside rather than argued into acceptance.
Risk management
PLACEHOLDER — Ingredients that pass are given documented limits — a maximum level, an intended use, and the conditions under which they're appropriate. Those limits are written into the specification our manufacturing partners work from, and re-checked whenever the formulation, the supplier or the evidence changes.
Testing & validation
We'd rather find the problem than have you find it
PLACEHOLDER PROCESS DESCRIPTION — Testing is the part of this standard that is easiest to claim and hardest to fake, so we're specific about it. A product isn't finished when the formulation looks right on paper; it's finished when it has been checked in the form a parent will actually receive.
- VERIFY — Safety: confirm the finished product behaves as intended in normal daily use, for the age range on the label.
- VERIFY — Efficacy: confirm the product does the specific thing we claim, at the amount we actually include.
- VERIFY — Stability: confirm it holds up over its stated shelf life, including in a hot car and a steamy bathroom.
- VERIFY — Batch consistency: confirm what we ship in month twelve matches what we tested in month one.
VERIFY — this section describes testing that must genuinely be performed and documented. Name the labs and retain the reports before publishing, or soften the wording to describe intent only.
Production
Who actually makes it
PLACEHOLDER PROCESS DESCRIPTION — We don't own our factories, which means the standard has to travel. We choose manufacturing partners on the strength of their systems rather than their price list, and we write our requirements into the specification they work from.
- VERIFY — Partners work to documented Good Manufacturing Practice procedures, with written batch records for every run.
- VERIFY — Incoming materials are checked against our specification before production starts, not after.
- VERIFY — Equipment cleaning and changeover procedures are recorded between products.
- VERIFY — Every batch is traceable from finished unit back to raw material lot.
- VERIFY — Facilities are audited, and we retain the audit reports.
VERIFY — do not publish any of these bullets until you hold the corresponding documentation for each partner. Delete the ones you cannot evidence.
Packaging
The part that ends up in your bin
PLACEHOLDER PROCESS DESCRIPTION — Packaging is where a lot of brands quietly undo their own environmental claims. We treat it as part of the product rather than the wrapper it came in, and we'd rather make a smaller claim we can prove than a larger one we can't.
- VERIFY — Fewer components, so there's less to separate and less to throw away.
- VERIFY — Materials chosen for what households can actually recycle, not what is technically recyclable somewhere.
- VERIFY — No secondary packaging that exists only to make the box look fuller.
- VERIFY — Shipping materials reviewed on the same terms as the product's own packaging.
VERIFY — recyclability and sustainability claims are governed by the FTC Green Guides (16 CFR Part 260). Get written confirmation from your packaging supplier before making any specific claim, and qualify anything that isn't widely recyclable.
Label transparency
If it's in there, it's on there
PLACEHOLDER PROCESS DESCRIPTION — A label that technically complies while telling you nothing useful is not transparency. Our commitment is simple: everything that goes into a Nutrubabe product appears on its label, in words a tired person can read at 3am without a search engine.
- VERIFY — Every ingredient listed, including the ones that are only there in small amounts.
- VERIFY — No catch-all terms that hide a list of unnamed components behind one word.
- VERIFY — Plain-language explanation of what each ingredient is doing there.
- VERIFY — The same information online as on the physical label, updated at the same time.
VERIFY — check this against real printed label artwork before publishing. This is a promise about physical products, and it is easy to break by accident.
This page will change
A standard only counts if it moves
What's known about infant health doesn't hold still, and neither should we. We review this standard as new evidence lands, and when it tells us we got something wrong, we change the product and say so here rather than quietly updating a label. If you think we've missed something, we'd genuinely like to hear it.
VERIFY — replace with a real review date, e.g. "Last reviewed: March 2026".